Advertisement is the best way to communicate to the customers. It is for everybody including kids, young’s and elderly. Advertisement is important forthe society for raising issues, important for the sellers for selling their product. For example, would you go to see a movie if you never heard a name of or never saw a poster of. You probably don’t even know it exists. My evidence for the rhetoric notes is from a Bollywood movie. Bollywood is the sobriquet for the Hindi language film industry based in Mumbai, India.However, unlike Hollywood, Bollywood does not exist as a physical place. Some deplore the name, arguing that it makes the industry look like a poor cousin to Hollywood.The name of the movie I choose is Gooliyon ki Rasleela: Ram-Leela. In short Ram- Leela.It is a romantic-drama said to be an adaptation of Shakespeare’s epic love story Romeo and Juliet set in violent times.The local village Romeo Ram, is a colorful, charming yet dramatic vagabond whereas Leela is an unbridled and passionate village Juliet. The set is in a land of guns, the vengeance against a magnificent musical backdrop, where Ram and Leela fights the world to live their own dreams My approach to these notes is regarding culture.

The audience for this text could be young adults as its a love story with sacrifice and loss. The featured picture I used is full of colors signifies love and happiness in the moment. There is a big hall with dark lights and a big ‘Rangoli’ made of colors on the floor around which everyone is dancing in a circle. The two main lead actors are dancing in the center of the picture with several side actors. Actresses are wearing lehenga choli and actors are wearing kurta and lungi, a cultural dress from Gujarat, India. The colors in the air signify that they are celebrating Holi, the festival of colors. It is one of the biggest festivals of India. Every one is dancing and enjoying the celebration and the dance form is called Garba. Everyone is happy and the picture spreads happiness and love. Here is a short trailer of movie below:

The movie was directed and produced by Sanjay Leela Bhansalli, an alumnus of the Film and Television Institute of India. His work as a passionate individuals reaching out to each other over great distances to connect with each other. He won National Film Award for best direction in 2015 and Best Popular Film Providing in 2014. He is a big director and the budget of the film has been estimated to be between ₹350 million (US $5.2 million) and₹850 million (US $13 million). The lead actor working in the movie is Ranveer Singh.  He is another Indian film actor who appears in Hindi films. For this movie, he got nominated for Filmfare for Best Male Debut. He also did several good movies like Bombay Talkies and Lootera. The actress in the lead is Deepika Padukone. She recently won the tittle for Sexiest Asian Women. She was working in the Hollywood movie lately called xXx. Ram-Leela which premiered on the scheduled date, opened to critical acclaim and strong box-office collections worldwide. It ultimately earned ₹2.02 billion (US$30 million). The film became the fifth highest-grossing film of 2013 and won three Filmfare Awards with winning for Deepika as her first Filmfare Award for Best actress, from a total of eight nominations. The ethos for the movie can be considered as a trust worthy brand name and direction by the directors as well as actors.

The trailer I used signifies a part of Indian custom and culture. As arranged marriages are traditional in India and continue to account for an overwhelming majority of marriages. In this movie, Ram and Leela broke the borders of tradition.The only thing in common between them is their families’ hatred for each other. The two communities have been sworn enemies since the past 500 years and their own kin falling in love with each other is worse than any storm that could have ever come.The movie is overall drama. The movie is depicting Indian culture in a lot of ways. For instance, here is a piece of plot on which movie is based on. During the festival of Holi, Ram boldly enters the house of the Sanera heads and flirts with Leela , while her mother, Dhankor Baa, the chieftain of the Saneras, is busy arranging a match for her daughter with an open minded NRI (Non-residential Indian). Leela’s elder brother Kanji is angered by Ram’s entry in the house and bribes the local police to raid Ram’s house. Ram, however, manages to convince the policemen to leave in exchange for a set of his blue films. Ram and Leela develop a romance and plan to elope but a grim turn of events follows when Kanji accidentally kills Meghji, and is in turn killed by Ram.This small plot depicts a lot of things like arrange marriages, controversy for Indian traditions, mom looking for a groom for daughter, eloping with the lover, corruption by police officers. Apart from that the movie shows a straight forward depiction of them as rich people. The director focused on the clothing and jewellery a lot. The locations are set in the towns of Gujarat and Rajasthan. The movie has 11 songs in it.

The language used in the movie is Informal. The casual tone in Hindi. Danny Bowes, a New York-based critic, journalist and blogger whose reviews are published on Rogerebert.com, gave the film 3 out of 4 stars, stating “What makes the ride as enjoyable as it is, and what truly give focus to Bhansali’s lush, colorful compositions, are the performances of Ranveer Singh and Deepika Padukone in the leads. Singh prevails over a very odd (even by masala hero standards) mustache to give a deeply affecting and rich performance as Ram, but it’s Padukone, as is increasingly the case, who steals the show with pure, deliberate, ferocious star power. The striking thing about her performance as Leela is how tightly coiled and tense it seems; she’s ready at a moment’s notice to kiss or kill (or both), never passive, never merely a photographic subject.”

The emotions and expressions played the main role and that’s how they connected with their audience emotionally. The movie ends with the death of both Ram and Leela and it shows how they tried to change the rivalry between the two town’s clans. Finally the two clans unite to cremate the bodies of Ram and Leela together respectfully. At last the movie is overall entertainment. It is a full package of great direction, great acting and super entertaining musical songs.

WORK CITED

  1. “Ram Leela”. The Times of India. 26 January 2013. Retrieved 26 January 2013.
  2. Jump up^ “Cast and crew”. Bollywoodhungama.
  3. ^ Jump up to:a b c “GOLIYON KI RAASLEELA RAM LEELA – Movie Box Office India”. Retrieved 20 November 2016.
  4. ^ Jump up to:a b “First look Ram Leela”. India Today. Archived from the original on 27 September 2013. Retrieved 24 January2013.
  5. ^ Jump up to:a b “Ranveer Singh’s chilly tales for Ram Leela”. Hindustan Times.
  6. Wikipedia- https://en.wikipedia.org/wiki/Goliyon_Ki_Raasleela_Ram-Leela