What does impossible mean to you? The Adidas ad of the picture is using the quote by Muhammad Ali which says “Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing”, which is telling us the significance of this picture shows that nothing is impossible even when the odds are against you through usage of ethos, pathos, and logos. You also see the many famous quotes of Ali in this image. When you see this photo you don’t just see one of the greatest boxers of all time you see so much more than that. This photo portraits Ali as a legendary American icon to a lot of people and mainly African-American people for what he stood up for. He was the peoples champ. This photo shows that Ali was a great boxer but significance as a public speaker transcends that by long distance into race, foreign politics, issues of independence and war. To say that he was just a great boxer would be an insult because he was so much more than that. This picture shows the different aspects of pathos logos and ethos of the many great things that Ali stood for. When we see this picture you not only see how hard he fought in the ring but you see how hard he fought in his life.

On the day that Muhammad Ali won an Olympic medal for boxing, four black men took a stand by sitting at the bar in a white people diner. On that day starts a decade of the civil rights activism. Then globally at that time there were countries who were freeing themselves from colonialism and getting their independence. The aspects of the civil rights activism and country’s freeing themselves from colonialism really influenced Muhammad Ali with his perspective and how he viewed America. After a few fights that he won leading up to his first win of the heavyweight championship title, Ali became the face of boxing at the time. Quickly Ali became very famous and he knew he could take advantage of his fame by speaking to the world about civil rights and discrimination in the United States by using ethos, pathos, and logos. A statement that Ali did towards the civil act movement was change his original name from Cassius Marcellus Clay Jr. which was Ali’s slave name. Also he change his name to reinvent himself and he became the face of Islam. Muhammad Ali could have had everything that you could ask for in the United States because he was world champion of Boxing but he didn’t want any of it what he wanted was equality and freedom for him and his race in the United States and the world. Ali was stripped of his championship title because he refused to go to war and fight for a nation that discriminated against him and his people. People called him a draft dodger and they praised other African-American boxers who served in the war. This act of defiance against United States also shows that he was unpatriotic. Ali was sentenced to five years in jail for his actions for not serving in the war but he did not serve time after all. At the time many people didn’t see him to be inspiring because they were blinded from what was really right. What was right was to give equality to African Americans because we are all equal and this photo shows us that. Ali gives up boxing which is the one thing he is so brilliant at up for his principles. After being kept out for three years from the boxing world he returned and won back his championship belt like the king of boxing that he was. He showed people no matter what happens you must never give up fighting for what you believe in and this photos reminds us of that. Also that it is never impossible to get back to the top after losing everything no matter the odds.

The ethos of this photo pertains to the people that Ali didn’t feel the American government was fair to him and his race, so he took a stand. “You want to send me to jail? Fine, go right ahead I’ve been in jail for 400 years. I can be there for 4 or 5 more” – Ali. Therefore Ali uses his issues with the American government to support his decision on not joining the military draft. “I ain’t got no quarrel with them Viet Cong…They never call me nigger” -Ali.  He didn’t want to help the United States government that was racist against him to fight with a country that wasn’t racist against him. The ethos that is used in this photo with the quote shows the credibility of Muhammad Ali accomplishing his dreams and goals in boxing and being one of the greatest of all time in that sport. Not only just in his sport accomplishments but the credibility in his accomplished achievements of motivating many people over the civil rights activism and gave them hope that anything is possible and to stand for their human rights.

Logos of this picture also portraits the remembrance of Ali’s logic and feelings towards civil rights movement. He was against of what the United States were doing and didn’t like the direction they were going. He was a man for peace not war because his religious beliefs he said “why would I want to kill somebody when I pray five times a day for peace” -Ali. Logos of the photo shows logic and reason behind Ali’s choice of not joining the draft because the American government had not put an end to racism. “You want me to go somewhere to fight for you. You won’t even stand up for me right here in America for my rights and my religious believes. You won’t even stand up for me right here at home” –Ali. The government was seen to racist in Ali’s eyes. Therefore he didn’t want to help a government that was racist towards him and had yet to try and help him with his human rights. The logos of the quote Adidas uses towards the audience is the reasoning of the action that they are trying to accomplish is physically or mentally impossible. Yet there is a small percentage of it that can be accomplished and it is tell the audience that they can do it.

            Pathos that is shown in the photo is that Ali is sending all his anger and frustration towards the government to his audience which is the African American people. So the African American people are able to agree and understand with Ali’s decision with the government and military as well. “But I ain’t goin’ no 10,000 miles to help kill other poor people. If I wanna die, I’ll die right here, right here fightin’ for you – if I wanna die” –Ali. In this quote he is speaking to the African Americans, that he will die fighting for their and his right of freedom instead of going to war for a racist country. The pathos that Adidas is saying to the audience is that you can do anything you set your mind too if you just push yourself to achieve it. Adidas uses the quote to target the feels of encouragement and integrity of a person to not give up until they accomplish their so called impossible task.

In conclusion, not only did Ali want to be known as a great fighter but he would want to be remembered as someone who showed the light on how a person becoming famous with principles can still come back from those principles that held you back, which is portrait through ethos, pathos, and logos in this powerful image of Ali. For those who know of Ali see in this image that Ali made a huge impact on the civil rights movement and inspired many African Americans to join him and the others on the movement. Not only does this image show one of the greatest boxers of all time but it shows a legend to America for his acts and beliefs in the civil rights movement to those who know this heroic story. The Adidas ad uses Ali’s quote that strongly reflects and symbolizes who Ali was and how he fought through his hard obstacles and overcame them. This photo shows you that you should never give up because impossible just tells you that there is a 99% chance you can’t do it, it’s up to you to be that 1% chance that can do it and as long as there is a chance that means it is possible.

Marquess Mike, published 1999, “Redemption Song: Muhammad Ali and the spirit of the sixties”, google scholar books, https://books.google.com/books?hl=en&lr=&id=oHoe8OMpooAC&oi=fnd&pg=PP11&dq=muhammad+ali+boxer&ots=9m9tv1OU0h&sig=Bk2sfQXipfnKOOot00xWGt0EzNo#v=onepage&q=muhammad%20ali%20boxer&f=false

The research of this explains the hope that Ali gave to many people. It shows the pathos of his feeling of the civil rights act. Explains the ethos of his credibility towards his accomplishments. Also the logos is explained of his logic with the american government.

Hauser Thomas and Ali Muhammad, copyright 1991, “Muhammad Ali: his life and times”, google scholar books, https://books.google.com/books?hl=en&lr=&id=6aaV0p8jaeUC&oi=fnd&pg=PA9&dq=muhammad+ali+boxer&ots=U7ZcdgOmvK&sig=_HLgee1C92bBSEX6WSimQvoKnVc#v=onepage&q=muhammad%20ali%20boxer&f=false


In this research it explains the background of Ali’s life. The background of his childhood growing up into a boxing champ. Explaining how he used his fame to speak to the U.S. about giving African Americans there civil rights. It has many of his famous quotes he has used throughout his life that has influence and inspired many.

Monalisa Intan, 2016, “language for advertisement”, good scholar books, https://s3.amazonaws.com/academia.edu.documents/50354243/ESPPP.docx?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1511354977&Signature=yfYQyhFIStN3c6tCyB31YbpFro0%3D&response-content-disposition=inline%3B%20filename%3DThe_Language_for_Advertisement_ESP_.docx.docx

This website explains Muhammad Ali’s quote of inspiration to people.  It explains the pathos of the quote, which is the feeling of never giving up on your goals. The ethos from the cite tells us about how your feelings should be towards conquering the word impossible.  The logos explains the logic and reasoning of the facts of achieving your goals from the word impossible.